Occasionally I open a few, and on the rare occasion I’ve genuinely forgotten to get back to someone, they only follow up with me three months later. Most of these emails I get usually end up in the bin. At the end of the article, we discuss why the need to follow up is a failure of the system itself and what needs to be changed, but back to emails. Since we started using emails as the primary mode of corporate communication between consumers and companies, most inboxes are a burial ground for irrelevant and non-curated content. EmailsĮmails are imperfect tools of conversation.
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